Customer Relationship Managementの略
情報システムを応用し、企業が顧客と長期的な取引関係を築くための手法。
蓄積した顧客データベースを元に、商品の売買から保守サービス、問い合わせやクレームへの対応などまで、個客とのあらゆるやり取りを一貫して管理し、コミュニケーションに応用する。
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おかげ様で 伝創社 は2013年8月に創立35周年を迎えました
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